PlugintotheSmartGrid.com is an expceptional interactive project from one of the top world’s interactive agencies: North Kingdom, which was developed in  co-operation with Goodby, Silverstein & Partners (this duo have also created very well-known Get the Glass):

This website is part of the most recent campgain of General Electric corporation and provides information about technology called Smart Grid. Creators of the site used capabilities of 3D holograms:

To launch the augmented reality, users hold the marker up to face the webcam and can then watch it unfold into a 3D hologram on-screen. To interact with the hologram, users can rotate or move the marker or blow into the microphone to increase the animation speed. [via Creativity Online]

The video below presents how this augmented reality works:

Whole website is developed and designed to the highest standard but I enjoyed the most the Augumented Reality part. 3D models are changing their position and perspective together with a printed marker that I hold in my hand and Wind Turbins spin faster when I blow into the microphone. It is truly amazing piece of interactive design.